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It’s difficult to overemphasise the importance of choosing the right event management company. The quality of service you will receive as a customer can vary hugely between companies and choosing the wrong event management professionals could lead to all sorts of problems.
To help you make the right choice, here are a few key pointers.
1. Event Management Experience
Events management industry is plagued with people who call themselves professional event managers, based on the fact that they successfully organised a school disco or children’s birthday party. Combine this with the fact that it’s very simple to create a professional looking website, and you begin to understand the scale of the problem.
Best way to assess an event management company is to pay close attention to the examples of previous work they display on their website. Are the examples of large corporate events that require complex planning? Do the examples demonstrate a wealth of experience?
If the examples provided still leave you with some doubt, it may be worth looking at a different company.
2. Area of Expertise
The event management companies specialise in certain events, and it’s fairly common to find event management company that excels at all types of events. Search for a company that specialises in the type of event that you plan to host.
If you’re planning corporate entertainment, a team building event, or company fun day, then talk to Chordiem. If you are looking for somebody to arrange a gothic wedding in a haunted castle, then there are probably other event management companies who are better suited to the task.
3. Professional Accreditations
Did you know that there are specific qualifications for event management professionals? The chartered institute of marketing provides CIM accredited event management courses, and several universities even offer Bachelor of Arts (BA) degree programmes.
If you were hiring a corporate solicitor, you would want to make sure that they held the relevant qualifications. If you were hiring a Google ads professional to promote your business online, you want to make sure that they had studied paid digital advertising.
By asking an event management company to provide details of their professional accreditations, you can be sure that you are dealing with trained professionals.
4. Customer Feedback
One of the best ways to assess a company is to look at their client feedback. A good event management company should have testimonials from previous clients on platforms such as Google my business, or Trustpilot.
If the company does not display any testimonials on their website, feel free to contact them and asked them to provide feedback from satisfied customers. You can even take this one step further and ask for permission to contact their previous client’s directly.
5. Adequate Indemnity Cover
It is crucially important to make sure that your event management company has suitable indemnity cover in place. Furthermore it is also imperative to make sure that the cover applies to all of the activities involved.
If their event management cover does not specifically mention the hire and operation of leisure equipment, but you are renting a smoke machine from them. it’s highly unlikely that their insurance company would honor a claim in the event of an accident caused by the smoke machine.
6. Go With Your Gut Feeling
Sit down with the event management company and discuss your project informally, let them know what sort of event you are planning and listen to their suggestions. This will allow you to get a feel for their level of relevant expertise and should allow you to assess whether or not they are the right people for the job.u can just grab the marketing management (Kotler, 15th edition) pdf here - link attached